Strategic Marketing : Cases, Concepts and Challenges

by Atkinson, John

ISBN: 9780004990378
ISBN10: 0004990374

Strategic Marketing : Cases, Concepts and Challenges

by Atkinson, John

Binding: Hardcover
Publisher: HarperCollins Publishers
Publish date: 07/01/2000
ISBN: 9780004990378
ISBN10: 0004990374

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Description: Part 1. Strategic Marketing: Concepts, Processes and Challenges. The Strategy/Marketing Interface. The Strategy Marketing Planning Process. Challenges: Old Dogs xxx; New Tricks. Part 2. Case Studies.

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Strategic Marketing : Cases, Concepts and Challenges

by Atkinson, John

Strategic Marketing : Cases, Concepts and Challenges

by Atkinson, John

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