30-Second Politics Political Advertising in the Eighties
- Binding: Paperback
- Publisher: Greenwood Pub Group
- Publish date: 09/01/1989
Description:
Introduction: Has Political Advertising Changed Since 1972? Schools of Consulting: The Responsive Chord Revisited Issues in Televised Ads and News Hope, Pride, Reassurance and Trust: Decoding the Cues in Emotional Appeals Negative Advertising and Affect: The Soft and Hard Sell Democrats Reach for the Presidency: 1984 and Yet More Enduring Lessons The Hunt-Helms Senate Race: Finding What Works in a Negative Campaign Theory and House Practice: Ad Campaigns in the Heartland To Make a House Race Competitive: Ads in Southern Political Cultures Conclusion: The New Mass Media Election Bibliography Index
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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