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The Handbook of Brand Management

by Arnold, David A

ISBN: 9780201632798
ISBN10: 0201632799

The Handbook of Brand Management

by Arnold, David A

Binding: Hardcover
Publisher: Addison Wesley Publishing Company
Publish date: 03/01/1993
ISBN: 9780201632798
ISBN10: 0201632799

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Description: A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.

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The Handbook of Brand Management

by Arnold, David A

The Handbook of Brand Management

by Arnold, David A

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