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ADVERT,PROMO&SUPP ASP OF IMC 5E cover
  • ISBN: 9780030211133
  • ISBN10: 0030211131

ADVERT,PROMO&SUPP ASP OF IMC 5E

by SHIMP

  • List Price: $249.95
  • Binding: Paperback
  • Edition: 05
  • Publisher: Cengage
  • Publish date: 03/01/2000
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Description
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Owls Books

Location: Toledo, OH
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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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BookHolders

Location: College Park, MD
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ]
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AwesomeBooksUSA

Location: Valley Cottage, NY
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This book is in very good condition. The cover may have some limited signs of
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AwesomeBooksUSA

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Book in good or better condition. Dispatched same day from US or UK warehouse.
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The Book Cellar

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0030211131 May have highlighting or writing and wear to cover. May not
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Books Revisited

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0030211131 Hardcover, very good condition! Some highlighting.
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WonderBook

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Acceptable condition. Writing inside. Dampstained. Reading copy only. 5th edition.
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Wonder Book - Member ABAA/ILAB

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Acceptable condition. Writing inside. Dampstained. Reading copy only. 5th edition.
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HPB Inc.

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Connecting readers with great books since 1972. Used books may not include
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