Advanced Marketing Strategy Phenomena, Analysis and Decisions
- List Price: $99.00
- Binding: Hardcover
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 01/01/1991
Description:
This book stands for the synthesis of the managerial and the analytic approaches to marketing. During the past three decades, these two points of view have diverged sharply.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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