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Advertising and Promotion: An Integrated Marketing Communications Perspective cover
  • ISBN: 9780256218992
  • ISBN10: 0256218994

Advertising and Promotion: an Integrated Marketing Communications Perspective

by Belch, George E.

  • List Price: $90.00
  • Binding: Hardcover
  • Edition: 0004
  • Publisher: Irwin Professional Publishing
  • Publish date: 04/01/2008
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Description
Belch and Belch pioneered the integrated marketing communications perspective. This text covers how advertisers should communicate with consumers through the various outlets available - print, radio, satellite TV and the Internet.
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