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Advertising:principles+practice cover
  • ISBN: 9780130835710
  • ISBN10: 0130835714

Advertising:principles+practice

by WELLS

  • List Price: $105.33
  • Edition: 5TH
  • Publisher: 14,PH
  • Publish date: 03/01/2003
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Description
Exceptionally real-world in focuswith examples, issues, and applications interlaced throughoutthis best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a laser-beam focus on what principles and practices make advertising effective . Features 25 Gold Award EFFIES briefs, an abundance of boxed inserts, and a running example that explores Pizza Hut's 1999 media strategy and buys. An accompanying video features current, award-winning broadcast commercials --tied directly into the EFFIES-related opening vignettes and chapter features--covering the spectrum from big to small companies. Advertising and Society. The Advertising Situation. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. The Consumer Audience. Research and Account Planning. How Advertising Works. Strategy and Planning. ADVERTISING MEDIA. Media Planning and Buying. Print, Out-of-home, and Directory Media. Broadcast and Interactive Media. CREATING ADVERTISING. The Creative Side of Advertising. Creating Print, Directory, and Out-of-home Media. Creating Broadcast and Interactive Media. Creating Direct-response Media. IMC AND ADVERTISING CHALLENGES. Promotions. Public Relations. Business-to-Business and Retail Advertising. International Advertising. The IMC Campaign. For anyone involved in advertising who wants cutting-edge insight into the most effective strategies in today's highly competitive global marketplace.
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Poquette's Books

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Good Condition. Reasonable wear. Still very usable. Clean, mark-free
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Taos Books

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Some play in spine, 562 pages, unmarked, no rips or tears. Good to very good copy.
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BookCellarNH

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May have highlighting or writing and wear to cover. May not include
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WonderBook

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Acceptable
Acceptable condition. Highlighting inside. Slightly dampstained. 5th edition.
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The Book Cellar

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0130835714 May have highlighting or writing and wear to cover. May not
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HPB-Diamond

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Connecting readers with great books since 1972. Used books may not include
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Wonder Book - Member ABAA/ILAB

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Acceptable condition. Highlighting inside. Slightly dampstained. 5th edition.
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A2ZBooks

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Text has some marking, Cover has some minor corner bumps. Multiple copies
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Text has some marking, Cover has some minor corner bumps. Quantity Available:
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One Stop Shop Bookstore

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Text has some marking, cover in very good condition. Quantity Available: 1.
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A2ZBooks

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Text has some highlighting, cover has some minor corner bumps. Quantity
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