Age of Innovation, The: Making Business Creativity a Competence, Not a Coincidence
- List Price: $46.50
- Binding: Hardcover
- Edition: 1
- Publisher: Financial Times Prentice Hall
- Publish date: 06/12/2000
Janszen presents proven techniques for modeling innovation: interviewing managers, then codifying their experience using cognitive mapping, then reflecting this information in computer models that reflect the non-linear behavior and the innovation process, and lead to new ideas for innovating throughout the company. The book doesn't just cover theory -- it offers practical techniques companies can begin to implement right now to identify new business and develop new markets.