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  • ISBN: 9780273638759
  • ISBN10: 0273638750

Age of Innovation, The: Making Business Creativity a Competence, Not a Coincidence

by Janszen, Felix

  • List Price: $46.50
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Financial Times Prentice Hall
  • Publish date: 06/12/2000
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Description: The true nature of innovation has been as difficult for companies to understand as it is crucial to their success. Now, in Age of Innovation, leading researcher Felix Janszen shows how non-linear systems and complexity theory can be used to understand innovation -- and to achieve more of it.

Janszen presents proven techniques for modeling innovation: interviewing managers, then codifying their experience using cognitive mapping, then reflecting this information in computer models that reflect the non-linear behavior and the innovation process, and lead to new ideas for innovating throughout the company. The book doesn't just cover theory -- it offers practical techniques companies can begin to implement right now to identify new business and develop new markets.

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