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All to One: The Winning Model for Marketing in the Post Internet Economy cover
  • ISBN: 9780077097998
  • ISBN10: 0077097998

All to One: The Winning Model for Marketing in the Post Internet Economy

by Luengo-Jones, Steve A

  • List Price: $34.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2001
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Description
Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first "post-Internet" marketing book. A highly accessible, hands-on guide to the exciting potential of the new Internet-plus economy, it describes cutting-edge customer-relationship marketing principles and practices developed at some of today's most successful companies worldwide. It provides readers with valuable insights into the factors governing business success in the Internet-plus economy, and it arms them with a proven five-stage methodology--RelModel--for developing effective customer-relationship marketing systems.
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