Analysis for Marketing Planning
- List Price: $100.67
- Binding: Paperback
- Edition: 6
- Publisher: McGraw-Hill College
- Publish date: 09/01/2004
Description:
Chapter 1: Overview Appendix 1A: Marketing Plan Outline Chapter 2: Defining the Competitive Set Chapter 3: Industry Analysis Chapter 4: Competitor Analysis Chapter 5: Customer Analysis Appendix 5A: Economic Value to the Customer Chapter 6: Market Potential and Sales Forecasting Appendix 6A: Time Series Regression with Seasonal Factors Chapter 7: Developing Marketing Strategy
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