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BRANDS: a Marketing Game

by Chapman, Randall G.

  • ISBN: 9780133716672
  • ISBN10: 0133716678

BRANDS: a Marketing Game

by Chapman, Randall G.

  • List Price: $69.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 03/16/1995
  • ISBN: 9780133716672
  • ISBN10: 0133716678
used Add to Cart $2.72
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Description: 0. BRANDS Quick-Start Instructions. 1. Overview of BRANDS. 2. BRANDS Teaching Strategy and Tactics. 3. The BRANDMAPS Memos. 4. Performance Evaluation in BRANDS. 5. The BRANDS Market Model. 6. The BRANDS Parameter File. 7. The BRANDS Software. 8. Managing BRANDS Output. 9. Undocumented BRANDS Marketing Research Studies. Index.
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Seller Condition Comments Price  
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
Price:
$2.72
Comments:
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
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