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BUSINESS RESEARCH METHODS 6E

by ZIKMUND

  • ISBN: 9780030258176
  • ISBN10: 0030258170

BUSINESS RESEARCH METHODS 6E

by ZIKMUND

  • List Price: $249.95
  • Binding: Hardcover
  • Edition: 06
  • Publisher: Cengage
  • Publish date: 03/01/2000
  • ISBN: 9780030258176
  • ISBN10: 0030258170
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Description: This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Sewn binding. Paper over boards. Contains: Illustrations. Dryden Press Series in Management. Audience: General/trade; General/trade.
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