Bandwagon Effects in High-Technology Industries
- List Price: $34.95
- Binding: Hardcover
- Publisher: MIT Press
- Publish date: 01/01/2005
Description:
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Midtown Scholar Bookstore
|
Very Good |
$6.68
|
|
Midtown Scholar Bookstore
|
Very Good |
$8.97
|
|
German's Book Sale
|
Very Good |
$9.22
|
|
Ergodebooks
|
Good |
$12.17
|
|
Poverty Hill Books
|
New
|
$16.82
|
|
TechnicalBookStoreOnline
|
New
|
$24.75
|
|
GridFreed
|
New |
$73.46
|
Please Wait