Basic Business Communication Skills for Empowering the Internet Generation
- List Price: $120.31
- Binding: Hardcover
- Edition: 0010
- Publisher: McGraw-Hill College
- Publish date: 02/01/2004
Description:
Part One: INTRODUCTION Chapter 1 Communication in the Workplace Part Two: FUNDAMENTALS OF BUSINESS WRITING Chapter 2 Adaptation and the Selection of Words Chapter 3 Construction of Clear Sentences and Paragraphs Chapter 4 Writing for Effect Part Three: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 5 Introduction to Messages and the Writing Process Chapter 6 Directness in Good News and Neutral Messages Chapter 7 Indirectness in Bad-News Messages Chapter 8 Indirectness in Persuasion and Sales Messages Chapter 9 Strategies in the Job-Search Process Part Four: FUNDAMENTALS OF REPORT WRITING Chapter 10 Basics of Report Writing Chapter 11 Report Structure: The Shorter Forms Chapter 12 Long, Formal Reports Chapter 13 Graphics Part Five: OTHER FORMS OF BUSINESS COMMUNICATION Chapter 14 Informal Oral Communication Chapter 15 Public Speaking and Oral Reporting Part Six: SPECIAL TOPICS IN BUSINESS COMMUNICATION Chapter 16 Techniques of Cross-Cultural Communication Chapter 17 Correctness of Communication Chapter 18 Technology-Enabled Communication Chapter 19 Business Research Methods APPENDIXES Corrections for the Self-Administered Diagnostic Test of Correctness Physical Presentation of Messages, Memos, and Reports General Grading Checklist (New!-Formatted to correspond to the Markin grading software on the Instructor's CD-ROM) Special Grading Checklists: Messages and Reports Documentation and the Bibliography (Updated to include the new 15th Edition of the Chicago Manual of Style and the 5th edition of the Publication Manual of the American Psychological Association)
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