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Beautiful Corporations: The Competitive Advantage of Corporate Style cover
  • ISBN: 9780273642336
  • ISBN10: 0273642332

Beautiful Corporations: The Competitive Advantage of Corporate Style

by Dickinson, Paul

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 01/01/2004
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The complete guide to harnessing corporate personality and style for competitive advantage! As Fortune Magazine noted in a recent review of the best-managed companies, a strong sense of purpose and identity were two key factors that help the best companies stand out. In this book -- replete with case studies from leaders such as Virgin Atlantic, IKEA, Johnson & Johnson and Shell -- you'll learn exactly how to establish a powerful visual corporate identity for your company. From logo design to brand management, style guides to annual reports, Beautiful Corporations presents techniques you can use right now to give your company a powerful advantage in the marketplace. For marketing professionals, corporate design firms and their clients, and for senior managers who want to understand how design can provide competitive advantage.
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Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!

Location: Tucson, AZ
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Rainy Day Paperback

Location: Bethel, CT
Like New
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As new except for 1/4' tear on top edge of back of DJ. 'Does your company create a strong sense of identity for you, your suppliers and your customers? 'Near Fine.