Description: This introduction to behavioral researchwritten by two leaders in the fieldwas originally conceived as an undergraduate text for students who, as part of an introductory course in research methods, are required to plan an empirical study, analyze and interpret data, and report findings and conclusions. KEY TOPICS: It encourages students to be analytical and critical, not only in interpreting research findings, but in seeing what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. The Third Edition has retained much of what made its predecessors so successful, while incorporating a wide variety of pedagogical devices and expanding and/or updating coverage throughout the text.

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