Beyond the Next Wave: Imagining the Next Generation of Customers
- List Price: $17.95
- Binding: Paperback
- Publisher: Pitman Publishing
- Publish date: 01/01/2005
Description:
A corporate perspective has never been more vital. The reward for success: market dominance. The price of failure: market oblivion. Is your company thinking more about the future than the past, or even the present?
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