Brand Warfare 10 Rules for Building the Killer Brand
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 09/01/2002
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The "BusinessWeek, Wall Street Journal, and "New York Times business bestseller
""With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--"Harvard Business Review
""D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."--Michael E. Porter, Harvard Business School
""Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."--"Publishers Weekly
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