Broadcasting, Cable, the Internet and Beyond an Introduction to Modern Electronic Media
- List Price: $110.00
- Binding: Paperback
- Edition: 5
- Publisher: McGraw-Hill College
- Publish date: 04/01/2004
Description:
Part I: Foundations Introduction Chapter 1: History of Broadcast Media Chapter 2: History of Cable, Home Video and the Internet Chapter 3: Audio and Video Technology Part II: How It Is Chapter 4: Radio Today Chapter 5: Television Today Chapter 6: The Internet and New Media Part III: How It's Done Chapter 7: The Advertising Marketplace Chapter 8: Radio Programming Chapter 9: Television Programming Part IV: How It's Controlled Chapter 10: Rules and Regulations Chapter 11: Self-Regulation and Ethics Part V: What It Does Chapter 12: Ratings and Audience Feedback Chapter 13: Effects Chapter 14: The International Scene
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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