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Building Data Mining Applications for Crm

by Berson, Alex

  • ISBN: 9780071372718
  • ISBN10: 0071372717

Building Data Mining Applications for Crm

by Berson, Alex

  • List Price: $49.00
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780071372718
  • ISBN10: 0071372717
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Description: A unique comprehensive guide to the business and technology of developing effective enterprise Customer Relationship Management solutions using contemporary data mining techniques.
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