Error title
Some error text about your books and stuff.
Close
Building Strong Brands cover
  • ISBN: 9780029001516
  • ISBN10: 002900151X

Building Strong Brands

by David A. Aaker

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 12/01/1995
used Add to Cart $1.00
You save: 97%
Marketplace Item
new Add to Cart $20.24
You save: 33%
FREE shipping on orders over $49!
Description
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
Expand description
Seller Condition Comments Price  
secondsale

Location: Montgomery, IL
Ask seller a question
Good
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
$1.00
WonderBook

Location: Frederick, MD
Ask seller a question
Very Good
Very Good condition. Very Good dust jacket.
$5.72
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Excellent customer service. Prompt Customer Service. Buy with confidence.
$8.15
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$18.09