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Building Strong Brands cover
  • ISBN: 9780029001516
  • ISBN10: 002900151X

Building Strong Brands

by David A. Aaker

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 12/01/1995
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Description
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
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Clean Earth Books

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Hippo Books

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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Owls Books

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May be an ex-library copy with library markings or stickers, may have some highlighting and or textual notes. May no longer have dust jacket or accessories if applicable.
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Spine creases, wear to binding and pages from reading. May contain limited
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade.
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Mini City Media

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Moderate wear. Light interior markings.
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Central Valley Books

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Acceptable
May have some marks or highlights.
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WonderBook

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Very Good condition. Very Good dust jacket.
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Orphans Treasure Box

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002900151X Ships quickly. Mild shelf/reading wear. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids.
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