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Building a Chain of Customers Linking Business Functions to Create World Class Company cover
  • ISBN: 9780029279915
  • ISBN10: 0029279917

Building a Chain of Customers Linking Business Functions to Create World Class Company

by Richard J. Schonberger

  • List Price: $37.50
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 05/01/1990
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Description
Schonberger introduces a brilliant new concept: that each of the four main business functions--design, manufacturing, accounting, and marketing--becomes a "customer" for the other three and that the many links between departments form a "chain of customers" that extends to those who buy the product.
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Linking business functions to create the world class company
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