Business a Changing World
- List Price: $85.00
- Binding: Paperback
- Edition: 4
- Publisher: McGraw-Hill College
- Publish date: 06/01/2003
Description:
Chapter 1 - The Dynamics of Business and EconomicsPart 1 - Business in a Changing WorldChapter 2 - Business Ethics and Social ResponsibilityAppendix A: The Legal and Regulatory EnvironmentChapter 3 - Business in a Borderless WorldChapter 4 - Managing Information Technology & E-businessPart 2 - Starting and Growing a BusinessChapter 5 - Options for Organizing BusinessChapter 6 - Small Business, Entrepreneurship, and FranchisingPart 3 - Managing for Quality and CompetitivenessChapter 7 - Managerial Decision MakingChapter 8 - Organization, Teamwork, and CommunicationChapter 9 - Production and Operations ManagementPart 4 - Creating the Human Resource AdvantageChapter 10 - Motivating the Work ForceChapter 11 - Managing Human ResourcesPart 5 - Marketing: Developing RelationshipsChapter 12 - Customer-Driven MarketingChapter 13 - Dimensions of Marketing StrategyPart 6 - Financing the EnterpriseChapter 14 - Accounting and Financial StatementsChapter 15 - Money and the Financial SystemChapter 16 - Financial Management and Securities MarketsAppendix B: Personal Financial PlanningAppendix C: The Business PlanAppendix D: Personal Career Plan
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