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Business Essentials cover
  • ISBN: 9780130842558
  • ISBN10: 0130842559

Business Essentials

by Ebert, Ronald J.
Griffin, Ricky W.

  • List Price: $73.33
  • Binding: Paperback
  • Edition: 3
  • Publisher: Prentice Hall
  • Publish date: 08/04/1999
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Description
A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format.

Its compact presentation spans the range of functional areas -- management, marketing, operations, accounting, information systems, finance, and law -- clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter.

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