Business Market Management: Understanding, Creating and Delivering Value
- List Price: $124.00
- Binding: Hardcover
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 11/05/1998
Description:
"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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$19.07
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