Error title
Some error text about your books and stuff.
Close
Business Market Management: Understanding, Creating and Delivering Value cover
  • ISBN: 9780135226575
  • ISBN10: 0135226570

Business Market Management: Understanding, Creating and Delivering Value

by Anderson, James C.
Narus, James A.

  • List Price: $124.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 11/05/1998
used Add to Cart $1.11
You save: 99%
Marketplace Item
Description
"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
$1.11
Better World Books West

Location: Mishawaka, IN
Acceptable
Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps
[...]
$1.11
Half Price Books Inc

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$5.83
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$23.13
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$25.65