Business Marketing
- List Price: $103.13
- Binding: Paperback
- Edition: 3
- Publisher: McGraw-Hill College
- Publish date: 12/01/2003
Description:
Part 1: The Business Marketing Environment Chapter 1: Introduction to the Business Marketing Environment Chapter 2: Ethical Considerations in Business to Business Marketing Chapter 3: Professional Selling and Sales Management Chapter 4: The Organizational Buying Process Part 2: Research Analysis and Strategic Planning Chapter 5: Marketing Research and Information Systems Chapter 6: Market Segmentation, Positioning, and Demand Projection Chapter 7: New Product Development, Management, and Strategy Chapter 8: Price Planning and Strategy Part 3: Communication and Delivery Chapter 9: Promotional Strategy Chapter 10: Business Marketing Channel Participants Chapter 11: Supply Chain Management and Logistics Part 4: International Applications Chapter 12: International Business Marketing
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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