Business Models a Strategic Management Approach
- List Price: $111.56
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill College
- Publish date: 08/01/2003
Description:
PART ONE: Positions, Activities, Resources, Industry Factors, and Cost1. Introduction and Overview2. Customer Value and Relative Positioning3. Pricing to Optimize Revenues4. Sources of Revenues and Market Targets5. Connected Activities for a Profitable Business Model6. Resources and Capabilities: The Roots of Business Models7. Executing a Business Model8. Innovation, Sustainability, and Change9. Analyzing the Cost of a Business Model10. Analyzing the Sources of Profitability and Competitive Advantage in a Business Model11. Financing and Valuing a Business Model12. Business Model Planning Process13. Corporate Social Responsibility and GovernancePART TWO: CasesCase 1: Viagra: A Hard Act to FollowCase 2: Eclipse: The Next Big Thing in Small AircraftCase 3: Salton Inc. and the George Foreman GrillCase 4: Satellite Digital Audio Radio Service (SDARS)Case 5: Segway: Segue to...Case 6: LEGO Bionicle: The Building Blocks to Core Competency?Case 7: KPN Mobile and the Introduction of i-Mode in EuropeCase 8: Lipitor: At the Heart of Warner-LambertCase 9: eBay: Growing the World's Largest Online Trading CommunityCase 10: Borders: Responding to Change
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