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Business is Combat: A Fighter Pilot's Guide to Winning in Modern Business Warfare cover
  • ISBN: 9780060393250
  • ISBN10: 0060393254

Business is Combat: A Fighter Pilot's Guide to Winning in Modern Business Warfare

by Murphy, James D.

  • List Price: $24.00
  • Binding: Hardcover
  • Publisher: ReganBooks
  • Publish date: 01/01/2000
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Description
Advocating the use of military training techniques in motivating sales people, Murphy walks his talk as a sales consultant and F15 fighter pilot for the Air National Guard. Having started in sales as a high school student working for a family office-supplies business, he contends that he has successfully divided his time between work and the military for a number of years because of the similarities between the two fields. In his view, both fighter pilots and sales people require mission statements that "must be absolutely clear and understandable... measurable...achievable and must support the overall objectives of the organization". In addition, just as fighter pilots must take a specific sequence of steps in the course of each flight, sales people need a concrete action plan for accomplishing their goals, such as focusing on their key objective and eliminating the unnecessary clutter: "Listen, don't talk.... Know when to abort and establish a sense of value to the mission". Writing in a friendly, anecdotal tone, rather than that of a military commander, Murphy offers some helpful advice, although it would be more effective if he had supplemented his own experiences with additional examples from the real world of sales.
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Owls Books

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Good
Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text.
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Open Books Ltd

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The Book Cellar

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0060393254 Has some shelf wear, highlighting, underlining and/or writing.
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0060393254 Excellent Buy! ! !
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ARC Foundation Thrift Store

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0060393254 Your purchase benefits those with developmental disabilities to live a better quality of life. minimal wear on DJ.
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0060393254 YOUR PURCHASE BENEFITS THOSE WITH DEVELOPMENTAL DISABILITIES TO
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IMAG!NE

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SIGNED by author to PO on ffl; HC+DJ like new, no marks. Same day shipping.
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Cheryls-Books

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Hardback with dust jacket in good condition.
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Inscribed By the Author Sixth printing. Lightly bumped. Jacket a bit crimped
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Robinson Street Books

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0060393254 Very good in very good dust jacket. First edition * Free tracking USA. Quality, Value, Experience.
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signedbookman

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