Buying and Believing Sri Lankan Advertising and Consumers in a Transnational World
- List Price: $77.00
- Binding: Hardcover
- Publisher: Univ of Chicago Pr
- Publish date: 07/01/2001
- ISBN: 9780226430409
- ISBN10: 0226430405
Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Believing breaks new ground in studies of culture and globalization.