CIM Coursebook Marketing Information and Research
- List Price: $45.95
- Binding: Paperback
- Edition: 2
- Publisher: Elsevier Science & Technology Books
- Publish date: 07/26/2010
Description:
'Unit 1 The role of information in marketing Unit 2 The database and CRM Unit 3 The scope and nature of the research Unit 4 Secondary data Unit 5 Observation research Unit 6 Qualitative research Unit 7 Quantitative data Unit 8 Sampling Unit 9 Questionnaire design Unit 10 Quantitative analysis and the presentation of results Appendix: Feedback and answers '
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