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CUSTOMER BEHAVIOR:CONS BEHAVIOR & BEYOND cover
  • ISBN: 9780030980169
  • ISBN10: 003098016X

CUSTOMER BEHAVIOR:CONS BEHAVIOR & BEYOND

by SHETH

  • List Price: $254.95
  • Binding: Hardcover
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 08/01/1998
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Description
Customer Behavior seeks to make a connection between customer behavior principles and the elements of marketing strategy. This anxiously awaited text goes beyond the conventional subject matter of consumer behavior textbooks by focusing not only on the behavior of "buyers" (whether they be in household or business markets), but also on the behavior of users and payers.
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Hippo Books

Location: Toledo, OH
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Spine creases, wear to binding and pages from reading. May contain limited
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Salvo Books

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A2ZBooks

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Used good, writing/highlighting Quantity Available: 1. ISBN: 003098016X.
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One Stop Shop Bookstore

Location: Memphis, TN
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One Stop Shop Bookstore

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