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Campaign '96 A Functional Analysis of Acclaiming, Attacking, and Defending cover
  • ISBN: 9780275963613
  • ISBN10: 0275963616

Campaign '96 A Functional Analysis of Acclaiming, Attacking, and Defending

by William L. Benoit

  • List Price: $132.00
  • Binding: Hardcover
  • Publisher: Greenwood Pub Group
  • Publish date: 01/01/1999
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Description
Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks.
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8vo-over 7¾"-9¾" tall. 1st printing. Burgundy hardcover with bright gilt
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