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Campaign '96 a Functional Analysis of Acclaiming, Attacking, and Defending

by William L. Benoit

  • ISBN: 9780275963613
  • ISBN10: 0275963616

Campaign '96 a Functional Analysis of Acclaiming, Attacking, and Defending

by William L. Benoit

  • List Price: $132.00
  • Binding: Hardcover
  • Publisher: Greenwood Pub Group
  • Publish date: 01/01/1999
  • ISBN: 9780275963613
  • ISBN10: 0275963616
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Description: Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks.
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