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Campaign Strategies and Message Design a Practitioner's Guide from Start to Finish

by Mary Anne Moffitt

  • ISBN: 9780275964702
  • ISBN10: 0275964701

Campaign Strategies and Message Design a Practitioner's Guide from Start to Finish

by Mary Anne Moffitt

  • Binding: Paperback
  • Publisher: Greenwood Pub Group
  • Publish date: 03/01/1999
  • ISBN: 9780275964702
  • ISBN10: 0275964701
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Description: Presents the planning and execution of a public communication campaign from start to finish.
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