Error title
Some error text about your books and stuff.
  • ISBN: 9780135770573
  • ISBN10: 0135770572

Cases in Marketing Management & Strategy: an Asia-Pacific Perspective

by Quelch, John A.

  • List Price: $52.00
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 01/01/2006
used Add to Cart $3.98
You save: 92%
Marketplace Item
Description: I. UNDERSTANDING MARKETING MANAGEMENT. Case 1. Mary Kay Cosmetics: Asian Market Entry Case 2. The New Paper. Case 3. Milkpak LimitedInternational Joint Venture. Case 4. Diversification Strategy of Asahi Chemical Industry. Case 5. Telcom Wideband Services. II. ANALYZING MARKETING OPPORTUNITIES. Case 6. The Royal Hong Kong Jockey Club. Case 7. Beer Wars. Case 8. Astra Sports Inc.(A) Case 9. Coffee Products Sdn Bhd. Case 10. Giordano Holdings Limited. III. RESEARCHING AND SELECTING TARGET MARKETS. Case 11. Asian Food Importers of America. Case 12. Orbital Sciences Corporation: ORBCOMM. Case 13. The Social Development Unit. IV. DEVELOPING MARKET STRATEGIES. Case 14. Citibank Card Center. Case 15. Colgate "Soft N Shiny". Case 16. The Ruby Palace Hotel. Case 17. Daewoo Motor Company. Case 18. Toys R Us V. PLANNING MARKETING PROGRAMS. Case 19. Choufont-Salva, Inc. Case 20. P. T. Indofood Sukses Makmur. Case 21. Singapore Airlines. Case 22. Mountains of Moon Electric Company. Case 23. San Fabian Supply Company (Philippines). Case 24. 7-Eleven's 30-Hour Famine Campaign. VI. ORGANIZING, IMPLEMENTING, AND CONTROLING THE MARKETING EFFORT. Case 25. Bajaj Auto Ltd. Case 26. Acer. Statistical Overview of the Asia-Pacific Region.
Expand description
Seller Condition Comments Price  
Helping Hands Global
Location: Kansas city, MO
Shipping Icon
This book is in good condition and clean copy with a minimum wear. Same day shipping. Thank you.
Location: Richmond, TX Ask seller a question
Buy with confidence. Excellent Customer Service & Return policy.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).