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Cases in Strategic Marketing Management cover
  • ISBN: 9780023794247
  • ISBN10: 0023794240

Cases in Strategic Marketing Management

by MCDONALD

  • List Price: $72.00
  • Edition: 98
  • Publisher: 40,PH
  • Publish date: 01/01/2002
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Description
The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This "paperback" book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides accompanying sophisticated but user-friendly software (based on the methodology) that readers can use to work through the cases. Appropriate for those interested in Marketing Management and Marketing Strategy
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Better World Books West

Location: Mishawaka, IN
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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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HPB-Ruby

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Ergodebooks

Location: Richmond, TX
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One Stop Shop Bookstore

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