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Charismatic Capitalism Direct Selling Organizations in America cover
  • ISBN: 9780226047867
  • ISBN10: 0226047865

Charismatic Capitalism Direct Selling Organizations in America

by Nicole Woolsey Biggart

  • Binding: Paperback
  • Publisher: Univ of Chicago Pr
  • Publish date: 11/01/1990
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Description
The first full-scale study of this industry, Charismatic Capitalism revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
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