Error title
Some error text about your books and stuff.
Close

Competing on Value Bridging the Gap Between Brand and Customer Value

by Simon Knox

  • ISBN: 9780273631057
  • ISBN10: 0273631055

Competing on Value Bridging the Gap Between Brand and Customer Value

by Simon Knox

  • List Price: $27.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Pearson P T R
  • Publish date: 10/01/1998
  • ISBN: 9780273631057
  • ISBN10: 0273631055
used Add to Cart $1.67
You save: 94%
Marketplace Item
new Add to Cart $70.18
Marketplace Item
Description: Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.

Competing on Value offers a new methodology, UOVP (Unique Organization Value Proposition "TM" ), for developing and marketing how an organization generates this customer value. It creates an architecture that aligns the organization's brand with its core value adding processes. This new form of brand consists of the organization's reputation, performance, products and customer portfolios and network of relationships.

Competing on Value shows the need for a new marketing strategy methodology, develops the UOVP methodology in detail and provides many of the basic tools by which it will be implemented.

Expand description
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Like New
Unread copy in near perfect condition.
Price:
$1.67
Comments:
Unread copy in near perfect condition.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
Price:
$3.97
Comments:
This book is in very good condition. The cover may have some limited signs of
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
Price:
$3.97
Comments:
Book in good or better condition. Dispatched same day from US or UK warehouse.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Like New
Like New condition. Very Good dust jacket.
Price:
$5.84
Comments:
Like New condition. Very Good dust jacket.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Like New
Like New condition. Very Good dust jacket.
Price:
$6.98
Comments:
Like New condition. Very Good dust jacket.
Seller: Lyric Vibes
Location: Geneva, IL
Condition: New
0273631055 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
Price:
$70.18
Comments:
0273631055 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).