Consumer Behavior
- List Price: $117.33
- Binding: Hardcover
- Edition: 7
- Publisher: Prentice Hall
- Publish date: 07/30/1999
Description:
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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