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Consumer Behavior

by Schiffman, Leon
Kanuk, Leslie

  • ISBN: 9780130841292
  • ISBN10: 0130841293

Consumer Behavior

by Schiffman, Leon
Kanuk, Leslie

  • List Price: $117.33
  • Binding: Hardcover
  • Edition: 7
  • Publisher: Prentice Hall
  • Publish date: 07/30/1999
  • ISBN: 9780130841292
  • ISBN10: 0130841293
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Description: This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
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Location: Frederick, MD Ask seller a question 		Condition: Like New
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Location: Frederick, MD Ask seller a question 		Condition: Good
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Location: Burgin, KY 		Condition: Good
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