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  • ISBN: 9780137371150
  • ISBN10: 0137371152

Consumer Behavior

by MOWEN

  • List Price: $110.00
  • Edition: 5TH
  • Publisher: 52,PH
  • Publish date: 03/01/2000
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Description
The authors' goal in "Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
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