Consumer Behavior
- List Price: $110.00
- Edition: 5TH
- Publisher: 52,PH
- Publish date: 03/01/2000
Description:
The authors' goal in "Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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