Error title
Some error text about your books and stuff.
Close
Consumer Behavior cover
  • ISBN: 9780256261905
  • ISBN10: 0256261903

Consumer Behavior

by Peter, J. Paul

  • List Price: $116.00
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/2009
used Add to Cart $1.50
You save: 99%
Marketplace Item
new Add to Cart $159.17
Marketplace Item
Description
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
$1.50
Better World Books West

Location: Mishawaka, IN
Acceptable
Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.50
BookCellarNH

Location: Nashua, NH
Ask seller a question
Very Good
Has moderate shelf and/or corner wear. Great used condition. Over 1,000,000
[...]
$2.99
The Book Cellar

Location: Nashua, NH
Very Good
Shipping Icon
0256261903 Has moderate shelf and/or corner wear. Great used condition. Over
[...]
$3.36
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$9.82
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$28.73
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$159.17