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Contemporary Advertising

by Arens, William F.

  • ISBN: 9780256262537
  • ISBN10: 0256262535

Contemporary Advertising

by Arens, William F.

  • List Price: $102.81
  • Binding: Hardcover
  • Edition: 0007
  • Publisher: McGraw-Hill Companies
  • Publish date: 03/01/2006
  • ISBN: 9780256262537
  • ISBN10: 0256262535
used Add to Cart $1.11
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Description: Discover advertising as it is actually practiced -- as a business, as a marketing tool, as a creative process, and as a hybrid discipline that employs elements of various arts and sciences. Inside this book readers will find complete coverage of how to make advertising part of an integrated marketing communications program and overall strategic planning process. Award-winning international advertising is featured throughout.
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Seller: Better World Books West
Location: Mishawaka, IN
Condition: Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
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Ships from Reno, NV. Shows some signs of wear, and may have some markings on
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Seller: BookCellarNH
Location: Nashua, NH Ask seller a question
Condition: Very Good
Has moderate shelf and/or corner wear. Great used condition. A portion of
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Price:
$3.50
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Has moderate shelf and/or corner wear. Great used condition. A portion of
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Seller: The Book Cellar
Location: Nashua, NH
Condition: Very Good
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0256262535 Has moderate shelf and/or corner wear. Great used condition. A
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Price:
$3.93
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0256262535 Has moderate shelf and/or corner wear. Great used condition. A
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Seller: The Book Cellar
Location: Nashua, NH
Condition: Good
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0256262535 May have highlighting or writing and wear to cover. May not
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$3.93
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0256262535 May have highlighting or writing and wear to cover. May not
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Seller: Textbook Exchange
Location: Oklahoma City, OK
Condition: Good
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$10.35
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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Used book, good condition, some highlighting. Quantity Available: 1. ISBN:
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Used book, good condition, some highlighting. Quantity Available: 1. ISBN:
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Seller: Stone Cottage Books
Location: Markle, IN
Condition: Very Good
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0256262535 7th edition crisp tigth hardcover appears unused.
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0256262535 7th edition crisp tigth hardcover appears unused.
Seller: FastBooks100
Location: Franklin, TN Ask seller a question
Condition: Good
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Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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Seller: Firecreek Books
Location: Germantown, TN
Condition: Good
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