Description: Based on the three-year study of 10,000 companies by premier consulting firm Arthur Andersen, Cracking the Value Code pesents revolutionary new findings that redefine how companies create value in the New Economy. Investigating the forces behind the New Economy and the reasons for success stories like Charles Schawab, Dell and The Gap, versus slower-growth Industrial Age giants, the authors set out to crack the code for seeing, investing in and managing "what really matters" to gain unprecedented results. In the process, they pose a fundamentally new view of corporate strategy based on assets -- tangible and intangible -- as the building blocks of value. Using the new Value Dynamics "TM" Framework, the authors show how companies can decipher the strategic patterns of future wealth creation and recommend the "how-to's" for designing business models to promote corporate success. Endorsed by Arthur Andersen as crucial to winning in the New Economy, Cracking the Value Code offers a complete guide for companies in every industry.

Please Wait