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Creating a Company for Customers: How to Build and Lead a Market-Driven Organization

by McDonald, Malcolm
Christopher, Martin
Knox, Simon
Payne, Adrian

  • ISBN: 9780273642497
  • ISBN10: 0273642499

Creating a Company for Customers: How to Build and Lead a Market-Driven Organization

by McDonald, Malcolm
Christopher, Martin
Knox, Simon
Payne, Adrian

  • List Price: $37.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Financial Times Prentice Hall
  • Publish date: 12/29/2000
  • ISBN: 9780273642497
  • ISBN10: 0273642499
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Description: Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels. Pan-company marketing is a new concept that demonstrates the power of diffusing this focus throughout the whole organization. It is a way of focusing everyone, from the chief executive to the telephone sales person to the company accountant, on winning customer preference and loyalty. Creating a Company for Customers explains this business rationale and how it can help your company to deliver more effectively. Key ponts: interviews with the CEO of major organizations on pan-company marketing preface from Sir Michael Perry, President of the Marketing Council case studies from top companies which are putting into practice the principles of pan-company marketing " At last a marketing book which is an antidote to the theoretical 'faddism' that sometimes makes marketing disciplines abstract and irrelevant. A practical and eminently readable guide which should be widely subscribed. " Jane Frost, Sales & Marketing Director, BBC Technology
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Book in good or better condition. Dispatched same day from US or UK warehouse.
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
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Price:
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This book is in very good condition. The cover may have some limited signs of
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