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Customer Relationship Management cover
  • ISBN: 9780071188616
  • ISBN10: 0071188614

Customer Relationship Management

by Storbacka, Kaj A Lehtinen, Jarmo R.

  • List Price: $19.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2001
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Description
To develop the long-term relationships necessary to survive today's intense global competition, businesses must strive to meet customer needs as never before. Customer Relationship Management is the result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied in practice throughout the United States and Europe. The case studies provided demonstrate the ability of effective CRM programs to refine customer relationships and increase their value.
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Seller Condition Comments Price  
ARC Foundation Thrift Store

Location: Ventura, CA
Good
0071188614 Your purchase benefits those with developmental disabilities to live a better quality of life. Wear on DJ, Highlighting or writing on some pages.
$8.08
rapidz

Location: Houston, TX
New
Sewn binding. Cloth over boards. 176 p. Creating Competitive Advantage Through Win-Win Relationship.
$32.28