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  • ISBN: 9780071379540
  • ISBN10: 0071379541

Customer Relationship Management

by Kristin Anderson

  • List Price: $18.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/2001
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Description
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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