Cyberbranding: Brand Building in a Digital Economy
- List Price: $29.00
- Binding: Hardcover
- Publisher: Financial Times/Prentice Hall
- Publish date: 01/01/2001
Description:
Bridging the gap between traditional marketing knowledge and skills and new online strategies, this book presents step-by-step processes to re-engineer oneself and one's brand and explains the unique issues that relate to building an online brand without damaging the offline brand. Provides a 40-page cyber-marketing plan that synthesizes the book's coverage for handy use by the marketer.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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