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Cyberbranding: Brand Building in a Digital Economy cover
  • ISBN: 9780130897107
  • ISBN10: 0130897108

Cyberbranding: Brand Building in a Digital Economy

by Breakenridge, Deirdre A

  • List Price: $29.00
  • Binding: Hardcover
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 01/01/2001
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Bridging the gap between traditional marketing knowledge and skills and new online strategies, this book presents step-by-step processes to re-engineer oneself and one's brand and explains the unique issues that relate to building an online brand without damaging the offline brand. Provides a 40-page cyber-marketing plan that synthesizes the book's coverage for handy use by the marketer.
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Location: kansas city, MO
0130897108 Ships from the US.
Kings Ridge Media

Location: Appleton, WI
Good used condition. Ships promptly. May Include Some writing or highlighting. Satisfaction guaranteed.
Bingo Used Books

Location: Vancouver, WA
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Hardback in fine condition with fine dust jacket.