Error title
Some error text about your books and stuff.
Close
Data Mining: A Hands On Approach for Business Professionals cover
  • ISBN: 9780137564125
  • ISBN10: 0137564120

Data Mining: A Hands On Approach for Business Professionals

by Groth, Robert

  • List Price: $41.99
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall PTR
  • Publish date: 09/05/1997
used Add to Cart $1.11
You save: 97%
Marketplace Item
Description
Learn the basics of data mining in just three hours!
-- A market-focused, hands-on data mining guide for business professionals.
-- Includes detailed case studies in retail, banking, health care and telecommunications.
-- Contains powerful tools on CD-ROM: trial versions of DataMind, Angoss KnowledgeSeeker, and NeuralWare Predict.

This book contains all the practical information, hands-on demos and software you need to understand data mining.

This book doesn't just explain data mining concepts: it shows you exactly how to make the most of them. If you're in marketing, you'll learn how data mining can help you rank your customers by the likelihood they'll respond to your mailings. If you're in MIS, you'll learn exactly how to prepare relational data for data mining. You'll learn how to use each of three powerful data mining tools; demos for all three are included on CD-ROM. The book also includes detailed case studies for several of the industries that can benefit most from data mining, including banking, finance, retail, healthcare, direct marketing, and telecommunications The book is replete with shortcuts and techniques that have never been published before.

Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
$1.11
AwesomeBooksUSA

Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$3.33
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$24.20
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$26.03