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Design, Form, and Chaos cover
  • ISBN: 9780300055535
  • ISBN10: 0300055536

Design, Form, and Chaos

by Rand, Paul

  • List Price: $60.00
  • Binding: Hardcover
  • Publisher: Yale University Press
  • Publish date: 04/01/1993
used Add to Cart $51.62
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Description
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
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Book Alley

Location: Pasadena, CA
Very Good
Very Good in slightly rubbed and edgeworn dust jacket. Gently used with NO markings in text; binding is tight. Pasadena's finest independent new and used bookstore.
$51.62
Goodwill Books

Location: Hillsboro, OR
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Reading copy. May have signs of wear and previous use (scuffs, writing, underlining). Dust jacket may be missing.
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Best and Fastest Books

Location: west new york, NJ
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Good as reading copy only, hardcover, no DJ, cover shows heavy wear, binding
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$51.63
Bookmans

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$51.65
HPB-Ruby

Location: Dallas, TX
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$52.81
Best and Fastest Books

Location: west new york, NJ
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Good as reading copy only, hardcover, no DJ, cover shows heavy wear, binding
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$57.28
Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Found Books

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0300055536.
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Found Books

Location: AUSTIN, TX
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Cloth over boards. 218 p. Audience: General/trade.
$166.50
Carnegie Hill Books

Location: New York, NY
Very Good
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First printing. Small quarto. 218 pp; color & b/w illustrations. Dark gray
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Abacus Bookshop

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Small 4to, 218 pp.
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