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Design, Form, and Chaos

by Rand, Paul

  • ISBN: 9780300055535
  • ISBN10: 0300055536

Design, Form, and Chaos

by Rand, Paul

  • List Price: $60.00
  • Binding: Hardcover
  • Publisher: Yale University Press
  • Publish date: 04/01/1993
  • ISBN: 9780300055535
  • ISBN10: 0300055536
used Add to Cart $41.62
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Description: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
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Seller: Found Books
Location: AUSTIN, TX
Condition: Good
0300055536.
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0300055536.
Seller: Integrity Books & Music
Location: Mayfield Heights, OH
Condition: Very Good
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First Editon full number line. Very Good Condition. Clean, unmarked, crisp pages; tight binding; dust jacket in very good condition.
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$44.02
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First Editon full number line. Very Good Condition. Clean, unmarked, crisp pages; tight binding; dust jacket in very good condition.
Seller: Hennessey + Ingalls
Location: Los Angeles, CA
Condition: Very Good
Very nice clean, tight copy free of any marks.
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$67.50
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Very nice clean, tight copy free of any marks.
Seller: Feldman's Books
Location: Menlo Park, CA
Condition: Like New
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Seller: Carnegie Hill Books
Location: New York, NY
Condition: Very Good
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First printing. Small quarto. 218 pp; color & b/w illustrations. Dark gray
[...]
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$112.50
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First printing. Small quarto. 218 pp; color & b/w illustrations. Dark gray
[...]
Seller: Found Books
Location: AUSTIN, TX
Condition: Very Good
Cloth over boards. 218 p. Audience: General/trade.
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$145.12
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Cloth over boards. 218 p. Audience: General/trade.
Seller: Abacus Bookshop
Location: Pittsford, NY
Condition: Like New
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Small 4to, 218 pp.
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$337.50
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Small 4to, 218 pp.
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