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Design, Form, and Chaos

by Rand, Paul

  • ISBN: 9780300055535
  • ISBN10: 0300055536

Design, Form, and Chaos

by Rand, Paul

  • List Price: $60.00
  • Binding: Hardcover
  • Publisher: Yale University Press
  • Publish date: 04/01/1993
  • ISBN: 9780300055535
  • ISBN10: 0300055536
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Description: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
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Seller: P-Town Book Sales
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Condition: Very Good
0300055536 Book is clean. Crisp pages. Tight binding. Creased cover. Moderate shelf wear on dust jacket. Good reading copy. Dented corners.
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0300055536 Book is clean. Crisp pages. Tight binding. Creased cover. Moderate shelf wear on dust jacket. Good reading copy. Dented corners.
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Small 4to. Crisp, clean pages; no owners' marks; full cloth cover softened
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Small 4to. Crisp, clean pages; no owners' marks; full cloth cover softened
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Very nice clean, tight copy free of any marks.
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Very nice clean, tight copy free of any marks.
Seller: C9 Media
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0300055536 New Condition.
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First printing. Small quarto. 218 pp; color & b/w illustrations. Dark gray
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First printing. Small quarto. 218 pp; color & b/w illustrations. Dark gray
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Cloth over boards. 218 p. Audience: General/trade.
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Small 4to, 218 pp.
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