Design and Marketing of New Products
- List Price: $282.20
- Binding: Hardcover
- Edition: 2
- Publisher: Pearson
- Publish date: 04/01/1993
Description:
Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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