Error title
Some error text about your books and stuff.
Close
Diffusion of Innovations cover
  • ISBN: 9780029266717
  • ISBN10: 0029266718

Diffusion of Innovations

by Everett M. Rogers

  • List Price: $32.95
  • Binding: Paperback
  • Edition: 4
  • Publisher: Simon & Schuster
  • Publish date: 05/01/1995
used Add to Cart $1.18
You save: 96%
Marketplace Item
Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations", according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. <P>The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. <P>Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Expand description
Seller Condition Comments Price  
More Than Words

Location: Waltham, MA
Good
Former Library book. A sound copy with only light wear. Overall a solid copy
[...]
$1.18
Hippo Books

Location: Toledo, OH
Good
Pages may have contain writing, highlighting or notes. May be an ex library copy with library markings. Dust jacket or accessories may not be included.
$1.67
Friends of the Phoenix Library

Location: Phoenix, AZ
Good
Shipping Icon
100% of this purchase will support literacy programs through a nonprofit organization!
$2.80
HPB-Emerald

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$2.81
HPB Inc.

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$3.37
HPB Inc.

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.37
HPB-Emerald

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
HPB Inc.

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
HPB-Ruby

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
ARC Foundation Thrift Store

Location: Ventura, CA
Good
0029266718 Front cover is curled vertically and has other corner
[...]
$5.57
readmybooks

Location: Artesia, CA
Ask seller a question
Acceptable
PLEASE NOTE: Acceptable-It may contain highlighting/markings throughout,
[...]
$11.01
CooleyBooks

Location: Somers, CT
Very Good
Shipping Icon
Trade paperback (US). Glued binding. 518 p. Contains: Illustrations. Audience: General/trade.
$11.23
readmybooks

Location: Artesia, CA
Ask seller a question
Good
PLEASE NOTE: Used Good- Used items do not include CD-ROM, ACCESS CODE or
[...]
$11.81
ABC Books

Location: Springfield, MO
Good
Shipping Icon
Binding and spine tight. No apparent marks throughout this book. Tracking available on most domestic orders.
$13.43
BOOKER C

Location: Kalamazoo, MI
Like New
Shipping Icon
0029266718 Clean softcover book. 4th Edition. DAILY SHIPPING!
$14.56
Firecreek Books

Location: Germantown, TN
Good
$16.38
Gene The Book Peddler

Location: Winchester, NH
Very Good
Shipping Icon
Remainder. 8vo-over 7¾"-9¾" tall. Fourth edition book is tight with no markings, remainder mark on bottom page edge, some rubbing to wraps.
$19.12
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$23.15
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$24.97
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$26.42
WonderBook

Location: Frederick, MD
Ask seller a question
Very Good
Very Good condition. 4th edition.
$99.99
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Very Good
Very Good condition. 4th edition.
$112.48